MScom : 3rd Geneva Communication Forum

Conférence de

Leslie de Chernatony, Professor of Brand Marketing
University of Birmingham, Birmingham Business School

«A brand-new world: how challenger brands are changing marketing conventions»

18 Septembre 2008 à 18h

Swissôtel Métropole, Genève

Enregistrement : http://www.mscom.unisi.ch/event-registration?id=44